I wrote an email to High 5 last month:

To whom it may concern,

I purchased a few of High5 bread products yesterday (September 14th 2011) from a grocery shop in Jenaris, Kajang Selangor. Among those that I purchased were 2 packets of Ikan Bilis bun with expiry date of 18 Sep 2011.

This morning (September 15 2011) when I opened one of the packets I noticed that the middle back of the bun was slightly gooey. I tore it apart and it smelled foul.

I opened the other packet that I bought, and it was the same. Stale and the smell was really off!

I sincerely hope you can investigate this matter and prevent this from happening again in the future.

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This actually happened last month. I wrote to High 5 immediately, complete with pictures and everything, and guess what? No reply from them. It’s not like I expect them to ganti rugi ke apa… after all ‘my loss’ was just RM1.80. But a reply would have been nice. At least say something along the line of ‘we’ll look into the matter” or “we will make sure this will never happen again”. Even if it’s just an empty promise. By not replying, I take it that High 5 simply doesn’t care. Arrogant almost. Baru hilang sorang customer kan, ada ramai lagi.

I was lucky that morning, for some reason I had the hunch to take whole bun out of its packaging and inspect it before muching on it. I don’t usually do that. Selalunya saya bukak aje paket tu… and bite the top terus. I believe most people does this too kan? Kembang tekak mengenangkan if I had not done that. Eyyyeeeewwwwwwww……

Needless to say, I will never, ever, EVER buy any of their products again. EVER!